Sunday, June 19, 2011

Star-no-bucks

Obsessing over coffee and currently sitting in a cafe, its only necessary to tell a quick tale of an African Farmer.


Ghana and Togo are two countries nicely placed in Sub-Saharan Africa = Prime for coffee...



...But as previously stated, Nestle has monopolized the drink with NESCAFÉ®.
-No Triple Venti Sugar free, Non fat, No foam, extra caramel, with whip caramel macchiato for you!



Rather, most coffee farmers transferred to growing these...


Cocoa is one of Ghana and Togo's primary export.



One of the reasons is because of these...


Exporting giant turd-like pods was much easier and time/cost efficient when harvesting from mother nature.
-You don't need to pick cocoa by hand, you just need a stick.






I was losing all hope for some real coffee until...


Far up in the Togolese mountains is an isolated coffee bean farmer.


Passionate about his job, Mr. Kuma has started from the grassroots on farming coffee beans.

He also collects honey from the bees placed on his land.
-Circle of Life has never sounded so sweet!


Thanks to organizations such as Peace Core and Fair Trade, Mr. Kuma is able to export his coffee and honey outside of Togo while making a 'fair' profit.



Thats some good f***ing coffee

-------

So we have a choice

Either we can be bulls-eyed by target marketing...

or

begin to assist independent entrepreneurs in developing countries to make a buck...or two



The Door has always been open to you

2 comments:

  1. ... I need more stories... I need to visit you, wherever you are now. Expect a call, soon, dear friend.

    ReplyDelete